BY DESIGN

The client

is usually

given three

comps, choices.

What is it

about threes?

Three wishes,

wise men,

the Holy Trinity,

the blind mice?

Door 1, 2 or 3?

Shell games

with their trio

of trading places, and

the gamble there in..?

You should know

design number two

is almost always

a decoy. It is

the bogus prize

behind door dos,  

there just to distract,

to deliberately

disappoint, so you’ll

move on to

number three,

the designer’s favorite,

the one they really

want you to pick.

They have saved

the best for last.

In the end

it comes down to

one or three. But

how long you spend

with number two,

with the decoy,

the distraction,

the disappointment,

makes all

the difference.

So…which door,

shell, mouse,

divinity, design

will you

choose?

And when

will you really

decide to see

who the real

designer is?